Founder Bio
Anna-Maria Mikaberidze
Born & raised in Tallinn, Estonia. From her early days of programming, organizing non-profit events as well as large international festivals, to building tech & operations for various companies for more than 15 years, Anna-Maria has always plunged into pursuits that ignite her passions. Now, as co-founder and CEO of Beast, a 24/7 Tesla rental service available in many European cities, she applies that same enthusiasm to sustainable mobility solutions. Her educational background in International Economics and Business Management has equipped her to navigate the complexities of her field, and she firmly believes in doing her part to make sustainable vehicles accessible for all in the most awesome way possible.
Anna-Maria is driven by a desire for improvement and efficiency, and she finds inspiration in those who take action to bring about change. Beast, which she fondly refers to as the ‘Apple of mobility’, was “conceived” over a dinner conversation and has grown into a comprehensive app that is continuously innovating to meet the needs of electric vehicle owners.
Alongside Beast, the active founder loves keeping her body & mind in balance with CrossFit, dancing, DJ'ing, doing agility with her two dogs Flux & Idéfix, and going at sea.
What is a sustainable world for you?
"For me, a sustainable world is like the Costa Rican jungle: vibrant, lush, and deeply interconnected, with each part playing a crucial role in the well-being of the whole. I genuinely believe that we should integrate our world heavily with nature’s limitless resources, and build things with lifecycles that move from beginning to end, back to the beginning again. This endless circular loop should be the backbone of everything we do - in manufacturing, education, energy, mobility, waste management, forestry, agriculture, food systems, finance, real estate, healthcare, and the many other sectors that shape our world."
